Hi bloggy readers,
in my previous article about
Configuring Meta Tag Analyzer to Show Post Title Before Blog Title in the SERPs
I already mentioned that we can gain a better result from search engines, say, Google, by making the post title of our blog to be seen first instead of the blog name in the search engine result pages (SERPs). So now we can proceed to the next part of the series of articles about maximizing the use of meta tag analyzer on our blog.
In this post, i want to show you how exactly to modify our blog meta tag analyzer by adding a specific description along with the keywords of our blog in order to get more targeted traffic from search engines.
Many professional bloggers i've meet around the blogosphere have used this meta tag analyzer technique and it has been well proven with their blog traffic after the adding of meta tag analyzer description and keywords. So if many bloggers have been using this technique until now, i strongly suggest you to replicate their technique to your blog and you can see the result in the future.
1. Log in to Blogger
Now go to Blogger.com and Sign in to your Blogger account.
2. Go to Edit HTML
In the Dashboard page, pick any of your blogs that will be set with new description and keywords of mete tag Google, and then go to Layout/Design > Page Element > Edit HTML.
As usual, before anything bad happens to your blog template, i strongly insist you to save your current template so that later, you can revert it back to normal again. Now press Download Full Template.
3. Find the code
Now find the code <head> on the top position of your template code. In the standard code of meta tag analyzer provided by Blogger, we can see that the heading tag of our blog has been set in the default mode and will look exactly like this
And then, in the search engine result pages (by typing site:your-blog-address in Google search), our blog name should look like this:
And the post title of our blog should look like this:
As you can see in both results above, there is no specific configuration that has been made for our blog, especially around the gray area.
4. Copy the new meta tag codes
So, in order to maximize the result from search engines, we have to modify the meta tag analyzer with a certain modification by adding our blog description and keywords in that meta tag area. Now take a look at the meta tag analyzer configuration below:
- The code Daniel Likin indicates the author's name, now try replacing it with your own name.
- And then, inside the code name='description', you will need to enter your blog description in that area.
- Lastly, the code name='keywords' indicates the keywords that mostly being mentioned in your blog. In filling the keywords in the meta tag, i strongly suggest you to analyze your blog in Google Webmaster Tools first and then, find the top keywords that always being mentioned in your blog.
5. Save the Change
Now Save the template and wait for about 4 weeks to let search engine's robot crawl your blog and make an update of your blog through SERPs.
6. Analyze the result in SERPs
After finished waiting for about 2 until 4 weeks, now off go to Google and type site:your-blog-address (site:www.whatmakesblog.com) and press the search button. As you can see in the new configuration of your blog in the SERPs, there will be a new significant changes being made to your blog. If the new meta tag analyzer configuration has been successfully installed to your blog, in the SERPs, your blog should now look like this
Okay, that's it for now. If you have something to ask to me, just type your question on the comment section below and i'll try my best to give you the answer ASAP.